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T-mobile takes new approach to wireless with Simple Choice

Posted on 3/26/2013 by A.A.I

Today T-Mobile President and CEO John Legere took to the stage at a event in Manhattan to make a few announcements.  One of the biggest announcements was a seemingly new approach to business of being a wireless carrier. With the announcement of the Simple Choice plan T-Mobile is trying to take a more modern and 'simple' approach.

Following along with the announcement were a series of tweets describing the mindset T-mobile has as they make this move towards Simple Choice.  From what I can gather based on these tweets. Customers can look forward to No Overages, Anytime Upgrades, No annual contracts and Lowest out-of-pocket cost at activation .

 If you couple that with T-mobile's new "pay off" approach to it's newly announced devices this may be exactly what it takes for T-mobile to draw costumers away from competitors AT&T and Verizon both of which hit a fair bit harder in the wallet region. Ideally you'll walk into a store and get whatever phone you want for $99 down and pay off the price of the phone over the course of two years. (so no contract but still kind of a contract)

Here from the man himself in the video below.

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